Marketing Grey: 5 best Mother’s Day campaigns in India
We’ve put together some of the 5 best-nailed Mother’s Day brand campaigns in India and their influence in the digital marketing field. This list is for all who are looking for some inspiration and fresh new ideas for their next digital marketing campaign or social media post…
Mother’s Day is a special day designated to express gratitude and appreciation towards mothers. It gives us the chance to show our respect and gratitude to the mother’s role in the family and the sacrifices she makes to ensure that her children grow up healthy, happy, and successful. The unique day is celebrated globally to recognize and celebrate the contribution of mothers and mother figures to our lives. Therefore, brands dealing with any services or products which markets to this segment take this opportunity to connect with their consumers and execute their marketing campaign.
Here are five successful Mother’s Day campaigns in India that have been well-received in the digital marketing field:
1. Tanishq Jewellers – “Asli Pehchaan #MomDaughtersFirst”
Tanishq Jewellers launched a Mother’s Day campaign in 2018 that celebrated the special bond between mothers and daughters. The brand released a video featuring real-life mother-daughter duos from different walks of life. The video showed their heartfelt conversations about the challenges and joys of being a mother and daughter. The video went viral and touched the hearts of millions of viewers. The campaign was a huge success and received over 2 million views on YouTube.
2. Amazon India #DeliverTheLove
Amazon India launched its Mother’s Day campaign in 2020, beautifully weaving together the importance of celebrating Mother’s Day, along with the essence of a mother’s love. The campaign was titled #DeliverTheLove, and it focused on how Amazon India’s delivery services could help people send gifts to their mothers, even during the pandemic. The campaign was a massive success, garnering over 3.5 million views and winning multiple awards.
3. Cadbury Celebrations – #Madhushala
Cadbury Celebrations launched a Mother’s Day campaign called #Madhushala in 2019. The campaign aimed to celebrate the mother-child relationship and the moments of joy shared between them. The brand featured a heart-warming video in which a mother creates a special corner in her house, called Madhushala, where she stores all the sweets she receives from her children. The campaign was a massive hit, and the video received over 15 million views on YouTube.
4. Samsung India – #SamsungCaresForMoms
Samsung India launched its Mother’s Day campaign in 2018, called #SamsungCaresForMoms. The campaign aimed to celebrate the unbreakable bond between mothers and their children. Samsung released a video that showed how a mother’s love is unconditional, and the brand thanked all mothers for their selfless love and sacrifice. The video went viral and received over 8 million views on YouTube.
5. ITC Hotels – #IncredibleMothersDay
ITC Hotels launched its Mother’s Day campaign in 2019, called #IncredibleMothersDay. The brand released a video that celebrated the incredible mothers who work behind the scenes to create moments of joy and happiness for their families.
Conclusion:
All these campaign were highly appreciated and was effective to bring awareness among the consumers. But we recommend you to get associated with social media agencies mostly to bring out such creative campaigns and make it a event during such special days.
We would love to join you and be partner for your brands promotion if you have trouble coming up with effective ideas.
