Top 7 most emerging women’s founder in marketing
Women around the world still face significant challenges when it comes to achieving gender equality. According to the data by instamojo, only about 14% of business establishments in India are owned and operated by women entrepreneurs. This continuous gender gap is a reflection of societal views that consider women to be inferior to men, which in turn restricts their opportunities to succeed and flourish.
While women face many challenges in achieving gender equality, it’s important to acknowledge and appreciate the hard work of women who are breaking down barriers and promoting gender equality in all aspects of life.
As we celebrate International Women’s Day with this year’s theme being ‘DigitALL: Innovation and technology for gender equality,’ we present a curated list of women entrepreneurs in the digital media industry who have made significant strides towards success in India.
These women have broken the barriers and overcome obstacles in the digital media, serving as inspiring figures for others. We aim to highlight their achievements and inspire women from all walks of life in India to pursue their ambitions & dreams. So, without further delay, let’s take a look at some of the women pioneering the digital sphere.
Himani Mishra ( Managing Director)
Himani Mishra is a working mother with over 13 years of experience in Telecom and Digital marketing. She believes that entrepreneurship isn’t restricted to major cities and chose to launch her own company in Bihar in 2018, Brand Radiator, which offers strategic solutions in all aspects of digital marketing and supports Digital India’s ambition of creating jobs for home-grown talent.
“Awarded 50 fabulous innovative leaders 2020, at world innovation congress by ET Now”
Kritika Sharma ( Founder & CEO)
Kritika Sharma formed Mediaxpedia Technologies, a digital advertising firm located in Gurugram that handles brands across several channels, in 2017. Kritika is an inspiring and prominent female entrepreneur who has become a role model for many in the country. She holds MBA in HR & Marketing and five years of industry experience.
Gauri Awasthi ( co-founder )
Gauri’s story is about passion, determination, and expertise. After accumulating over 18 years of experience in leading agencies like icubewires, WPP, and Cheil India, she decided to embark on a new journey to empower business owners. In 2020, she co-founded Digital Edify with the sole purpose of eliminating the marketing burden and allowing her clients to focus on building a business they love. Gauri’s passion for marketing and dedication to her clients makes her an inspiration to aspiring entrepreneurs everywhere.
“Awarded with #SS40Under40 by Social Samosa in 2020.”
Pallavi Chakravarthi ( co-founder )
Pallavi Chakravarti is an inspiration for all those who dream of making it big in the advertising industry. With a career spanning 20 years, she has worked with some of the biggest brands in India, including Set Wet, Hindustan Unilever, Meesho, Myntra, Aquaguard, Uber, Star Sports, and many more. Her experience and expertise in the field led her to co-found her own advertising agency, Fundamental, based in Mumbai, in 2023.
Pallavi’s journey serves as a reminder that with hard work, dedication, and a willingness to take risks, anyone can achieve their dreams.
“Recently Featured in article published by brandequity.com “
Sowmya Iyer ( Founder )
Sowmya Iyer founded Clarity Communication, a New Age PR agency, after realizing a gap between client expectations and deliverables in the industry in 2016. With over 22 years of experience, she has maintained long-term relationships with clients and plans to provide PR training for aspiring professionals. As a successful woman entrepreneur, Sowmya Iyer is an inspiration to many on this International Women’s Day, showing that dedication, hard work, and a passion for excellence can lead to great success in any field.
“PR agency of the year award, World Marketing Congress’ Global Excellence in Marketing.”
Vani Aggarwal ( co-founder )
Vani, a visual innovator and skilled storyteller, co-founded “Vaak”, a well-known film and production business founded in 2018. She has almost a decade of experience working with big companies in the Indian business, including National Geographic India, Discovery Channel India, India Today, AXN, and many others. Her persistent dedication to putting the client first has established the gold standard for her organisation.
“Working with clients like VIVO, TATA Sky, Oppo, Kent RO, Gujrat tourism, etc.”
Minu Madhukumar ( Founder )
Minu Madhukumar leapt into the entrepreneurial life with a mission to make SMEs in India to adapt marketing in its new form for their daily breads.
“Marketing Grey” founded to empower small and medium enterprises. She works with a vision to unlock the organizations stuck within the same ecosystem of their businesses and to create opportunities in the market to perceive businesses growth with new thinking and approaches from Marketing Grey and the team.
She is an Engineer holding MBA, earning 9+ years of experience in the market has evolved her ability to understand the business and society.
“Marketing Grey is built to add new value and experiences, the model set to work for customer’s business sustainability and profitability through online USP.”
For more, Connect with our founder for one to one discussion at www.linkedin.com/in/minumk
Conclusion
These seven women entrepreneurs are leading the way in the digital space, using technology to create innovative solutions and promote gender equality. Their work is a reminder that technology has the power to break down barriers and create new opportunities for women around the world. On this International Women’s Day, let us celebrate these emerging digital entrepreneurs and continue to support women in technology. #embraceequity
If we missed listing any women agency founders? Write to us at work@marketinggrey.com.
