Want to Learn the advance SEO Techniques to rank your website
WHAT IS SEO?
SEO Stands for Search engine optimization,Search engine optimization also known as the freest form of digital marketing method to grow your business. SEO aims to improve the visibility and position of your website in organic search results by optimizing them for search engines. SEO strategy is essential in teh ling run of your business for improving your website’s quality and quantity of traffic since organic search is the most prominent way people discover and access online content.
How does search engine work:
Search engine tool used by people to acquire information from internet. Search engine which has become an integral part of human life which is not limited to typing. Today, user can type or speak to the search engine to gather the information they need. Search engine responds to a user search query by Crawling, Indexing and Ranking websites. These processes in simple terms is scanning for information.
Indexing: Indexing in search engine or SEO means organizing the informations. Indexing helps search engines in using the information easily and to route the delivery fast due to its organized and storage structure. Indexing helps the search engine to process the data rapidly with reference to the search query.
Ranking: Positioning of a link or website on a search engine page with response to a search query is known as search engine ranking. Relevance of information and content on your web page determines the ranking of your link on a search engine. Higher the relevance higher will beteh ranking.
Why is SEO important for a website or business:
To understand the value SEO can deliver it is important to understand below three points
- Organic Search: Basic form of getting information from Google or any search engine is known as organic search. Organic results form search engine refers to listings or infomration that appear unpaid on a SERP based on the search engine’s determination that they are the most relevant to the user’s query. The search engines organic ranking algorithms determine organic search results ont he basis of relevance. The organic search results aren’t influenced by paying for rankings like PPC.
- Organic Traffic Quality: The relevance of your website’s content and a user’s search query affect the calibre of organic traffic. By positioning the appropriate material based on consumers’ search criteria, you may draw visitors from all over the world. The quality of traffic is determined by monitoring and analysing website visitors who have been routed by search engines.
- Quantity of Organic Result: An organic search result’s quantity identifies the number of users who reach your site from organic search results. Your SEO strategy must rank relevant pages or links to relevant keywords whent a user is searching for a particular term. Higher the number of visitors visiting yoru site higher is the chances of you getting business.
Important SEO Techniques to rank your website on Google:
- Keyword Research: The process of finding keywords relevant to your business, website, product or services to drive traffic is known as keyword research. Keyword research and selection is vital part of SEO and can be performed suing various online tools such as Semrush , Google keyword planner.
- Write quality content: Aligning your goals with the purpose of search engine will help you with greater visibility. The goal of search engine is to provide information in which case if you write quality content in the form of information with respect to the keywords selected it will boost your ranking Google.
- Page titles and meta descriptions: Page titles and meta description two elements that helps search engines what a web page is about. Page titles also known as SEO titles relating to keywords helps in ranking during a search query. Meta description is a small brief about your web page which is displayed in SERP. To know more about Page titles and meta description read this blog by Pathfinderseo.
- Alt text with images: Alt text also known as alt tags or alt description of an image is written form of meaning of a particular image; the text is also helpful when a image does not load and the text is showcased in place of the image as a description. Alt tags are also helpful to describe the image to visually impaired people.
Three important task in SEO:
Search engine optimization being as big as a mareting subject. The process and steps to rank a website never changes. Below three tasks are the most important early task you need to work on as you start SEO on a website. The best marketers carry out below mentioned activities in teh same order to best rank their website on search engines :
Technical SEO: Inspection of a website after a site is developed to find technical errors and resolving the issues is known as technical SEO. Resolving issues and optimizing the website with the help of GSC helps in improving the organic ranking of the website on search engines.
On-Page Optimization: On-Page optimization is structuring and restructuring of contents on website or page relevant to selected keywords. On page optimization helps in placement of your website for the right search query with well written contents aligning to your services or business.
Off-Page Optimization: Seo activities that happen outside of the website Off-Page optimization. Off page optimization focuses on creating backlinks, website link mentions on third party sites etc. Off page SEO helps Google in understanding what other website think about yoru business or site.
Tools that will help you with SEO activities to rank your website on Google and other search engines :
Best SEO experts to follow if you are search marketer:
Marketing Grey is digital marketing agency specializes in search engine optimization. We help you get your website on first page of Google by doing right SEO.
