Industrial SEO strategy: How to jump from Google’s Last Page to First page
Misconception surrounding SEO are developed and then they convert into SEO myths.
I think you’ll agree to me on that…
Industrial businesses, in particular, must ensure that their website is optimized for search engines in order to attract potential customers and generate leads. This is where Search Engine Optimization (SEO) comes in.
Here are 10 effective SEO techniques that industrial business must apply to improve their online presence and attract more organic traffic
- Optimize your website for mobile devices: Make sure your website is mobile-friendly, as mobile devices now account for a significant percentage of web traffic. A responsive design ensures that your website looks good and functions well on all devices, including smartphones and tablets.
- Conduct Keyword Research: Keyword research can help you discover the most relevant and high-value keywords for your business and optimize your content accordingly. Use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to identify relevant keywords with high search volumes and low competition.
- Create Quality Content: Creating relevant, high-quality content is essential to improving your search engine rankings. Ensure that your content is informative, well-structured, and optimized for your target keywords.
- Use Headings and Subheadings: Headings and subheadings help to structure your content and make it easier for users to read. Make sure to use relevant H1, H2, and H3 tags to improve your SEO.
- Optimize Your Images: Optimize your images by compressing them, using relevant alt tags, and naming them appropriately.
- Build High-Quality Backlinks: Build high-quality backlinks to your website by guest posting, broken link building, or participating in industry forums and communities.
- Leverage Local SEO: Leverage local SEO by optimizing your website and Google My Business listing for local keywords, creating local content, and submitting your website to local directories.
- Optimize Your Page Titles and Meta Descriptions: Optimize your page titles and meta descriptions for your target keywords, as these elements help to improve your click-through rates from search engine results pages (SERPs).
- Use internal Links: Use internal links to help Google understand the structure and hierarchy of your website and to help users navigate through your content.
- Measure and Analyze Your Results: Use analytics tools like Google Analytics and Google Search Console to monitor your website traffic, user behavior, and search engine rankings, and adjust your SEO strategy accordingly.
Lets take an example of India’s second largest private sector steel company:
“JSW Steel,” India’s largest steel exporter company, improved website traffic by 75% by optimizing their website for local, industry-specific keywords, and building high-quality backlinks.
Since the company needed no introduction their focus was never on having a great digital footprint. But later they set out to improve JSW Steel’s overall and organic website traffic and make it amongst the top ranked websites on Google with effective SEO techniques. Brick by brick, they built awareness with content-led digital strategy, followed by product-led communication in long form SEO content to relate with the niche segment.
Within 6 months 32% increase in organic traffic was seen, which means more brand visibility with 100+ non-brand keywords now ranking on Google 1st page
Having strong online presence is essential for any business to success and to stay ahead with industry content analysis.
Using tools like BuzzSumo, Ahrefs, or Moz’s Open Site Explorer to plug into your competitors URLs and keywords that describe your main services or products. These tools provide a wider understanding about similar topics and identify the most popular topics, products, services, etc.
Another great tool, which I highly recommend, is Hotjar which offers a free version to get you started with tracking of your visitor’s activity on your website which again leads you to improvements wherever required.
By implementing these SEO techniques, your business can stay competitive in the digital landscape and drive more traffic to your website.
Leave a comment about this blog. If you are looking for a SEO strategy for your niche contact us via marketing@marketinggrey.com.
