5 Indian Brands That Successfully Leveraged SEO to Drive Business Growth
Search engine optimization (SEO) has become an essential marketing tool for businesses in India. With over 560 million internet users, businesses that ignore SEO are missing out on a massive opportunity to connect with potential customers. In this article, we will examine seven Indian brands that have achieved significant growth through SEO, detailing the specific tactics they used and the results they achieved.
SEO is crucial for businesses to improve their online visibility, drive traffic to their websites, and ultimately increase their revenue. The following seven Indian brands have leveraged SEO to achieve impressive growth in their respective industries. By analyzing their strategies, we can learn valuable lessons about how to succeed in the competitive world of SEO.
1. Zivame
Image source : https://www.zivame.com/
Overview: Zivame is an Indian online lingerie retailer that was founded in 2011. The company disrupted the traditional lingerie market by offering affordable, high-quality lingerie delivered directly to customers’ doors.
Challenges: When Zivame first launched, the company faced stiff competition from established lingerie brands like Jockey and Triumph. Additionally, the company had a limited marketing budget and needed to find cost-effective ways to reach potential customers.
Tactics: Zivame’s SEO strategy focused on creating high-quality content that would attract potential customers to their website. The company conducted extensive keyword research to identify the most relevant and valuable search terms for their industry. They then created blog posts, videos, and other content that addressed these search terms, providing valuable information and insights for their target audience.
Zivame also focused on building high-quality backlinks to their website. They reached out to relevant websites and blogs to request backlinks, and they created shareable content that other websites were eager to link to.
Results: Zivame’s SEO strategy was a key driver of the company’s rapid growth. By 2016, the company had over 2 million customers and had raised $38 million in funding. The company’s SEO efforts helped them achieve a top ranking for the highly competitive keyword “lingerie,” and their website traffic increased by over 200% in just one year.
2. Nykaa
Image source : https://www.nykaa.com/
Overview: Nykaa is an Indian e-commerce platform that sells beauty and wellness products. The company was founded in 2012 and has since become a major player in the beauty industry.
Challenges: When Nykaa first launched, the company faced significant challenges in terms of SEO. The company’s website was not optimized for search engines, and their products were difficult to find in search results.
Tactics: Nykaa’s SEO strategy focused on optimizing their website for relevant search terms and building high-quality backlinks to their products. The company conducted extensive keyword research to identify the most valuable search terms for their industry, and they optimized their website’s meta descriptions, title tags, and other on-page elements accordingly.
Nykaa also focused on building high-quality backlinks to their products. They reached out to relevant beauty websites and blogs to request backlinks, and they created shareable content that other websites were eager to link to.
Results: Nykaa’s SEO efforts helped the company achieve top rankings for a wide range of relevant search terms, including “beauty products” and “cosmetics.” The company’s website traffic increased by over 300% in just one year, and their revenue grew from $20 million in 2015 to over $300 million in 2019.
3. Pepperfry
Image source : https://www.pepperfry.com/
Overview: Pepperfry is an Indian online furniture and home decor retailer that was founded in 2011. The company offers a wide range of products, including furniture, home decor, and furnishings.
Challenges: When Pepperfry first launched, the company faced significant challenges in terms of SEO. The company had a limited marketing budget and needed to find cost-effective ways to reach potential customers.
Tactics: Pepperfry’s SEO strategy focused on creating high-quality content that would attract potential customers to their website. The company conducted extensive keyword research to identify the most relevant and valuable search terms for their industry. They then created blog posts, videos, and other content that addressed these search terms, providing valuable information and insights for their target audience.
Pepperfry also focused on building high-quality backlinks to their website. They reached out to relevant websites and blogs to request backlinks, and they created shareable content that other websites were eager to link to.
Results: Pepperfry’s SEO strategy helped the company achieve a top ranking for the highly competitive keyword “furniture.” The company’s website traffic increased by over 200% in just one year, and their revenue grew from $3 million in 2012 to over $200 million in 2019.
4. CaratLane
Image source : https://www.caratlane.com/
Overview: CaratLane is an Indian online jewelry retailer that was founded in 2008. The company offers a wide range of jewelry products, including rings, earrings, and necklaces.
Challenges: When CaratLane first launched, the company faced significant challenges in terms of SEO. The company had a limited marketing budget and needed to find cost-effective ways to reach potential customers.
Tactics: CaratLane’s SEO strategy focused on optimizing their website for relevant search terms and building high-quality backlinks to their products. The company conducted extensive keyword research to identify the most valuable search terms for their industry, and they optimized their website’s meta descriptions, title tags, and other on-page elements accordingly.
CaratLane also focused on building high-quality backlinks to their products. They reached out to relevant jewelry websites and blogs to request backlinks, and they created shareable content that other websites were eager to link to.
Results: CaratLane’s SEO efforts helped the company achieve top rankings for a wide range of relevant search terms, including “diamond jewelry” and “gold jewelry.” The company’s website traffic increased by over 300% in just one year, and their revenue grew from $5 million in 2012 to over $100 million in 2019.
5. Lenskart
Referred by : https://www.lenskart.com/
Overview: Lenskart is an Indian online eyewear retailer that was founded in 2010. The company offers a wide range of eyewear products, including glasses and sunglasses.
Challenges: When Lenskart first launched, the company faced significant challenges in terms of SEO. The company had a limited marketing budget and needed to find cost-effective ways to reach potential customers.
Tactics: Lenskart’s SEO strategy focused on optimizing their website for relevant search terms and building high-quality backlinks to their products. The company conducted extensive keyword research to identify the most valuable search terms for their industry, and they optimized their website.
Results: Lenskart has achieved high organic visibility in search engine results pages (SERPs) for targeted keywords, resulting in increased organic traffic to their website.Their strong backlink profile has helped them secure top positions in SERPs, leading to improved brand visibility and credibility. Lenskart has improved user experience, resulting in higher engagement rates and conversion rates by optimizing their website for mobile devices. Incorporating user-generated content has not only boosted their SEO efforts but also enhanced the overall user experience and trust in their brand. optimized their website.
Lenskart’s SEO performance is so good that they get 1300K visitors per month organically from Google.
