10 Successful Brands Launched by Bollywood Celebrities
Bollywood celebrities are known for their talent, glamour, and charisma. But did you know that many of them have also launched successful brands? From fashion labels to fitness apps, these celebrities have proven their entrepreneurial skills and established themselves as business moguls. In this blog post, we will highlight 10 successful brands launched by Bollywood celebrities.
1. HRX by Hrithik Roshan
HRX is a fitness and lifestyle brand launched by Bollywood superstar Hrithik Roshan in 2013. The brand’s name is derived from Hrithik’s initials and the letter “X” represents the extreme effort required to achieve one’s goals. HRX offers a range of products, including activewear, casual wear, and accessories, and has a target audience of fitness enthusiasts. The brand has collaborated with leading e-commerce platforms and has a significant market share in the fitness apparel segment.
2. Being Human by Salman Khan
Being Human is a clothing and lifestyle brand launched by Bollywood superstar Salman Khan in 2012. The brand’s logo features a stylized heart with the word “human” written in it, representing the brand’s philosophy of promoting humanity. Being Human offers a range of products, including clothing, accessories, and home decor, and has a target audience of socially conscious consumers. The brand has collaborated with leading fashion retailers and has a significant market share in the ethical fashion segment.
3. All About You by Deepika Padukone
All About You is a fashion label launched by Bollywood actress Deepika Padukone in 2015. The brand’s name reflects Deepika’s personal style and the idea of embracing one’s individuality. All About You offers a range of products, including clothing, accessories, and footwear, and has a target audience of young women. The brand has collaborated with leading fashion e-commerce platforms and has a significant market share in the women’s fashion segment.
4. Skult by Shahid Kapoor
Skult is a fashion label launched by Bollywood actor Shahid Kapoor in 2016. The brand’s name is derived from the words “style” and “cult,” representing the brand’s philosophy of creating a fashion cult. Skult offers a range of products, including clothing, accessories, and footwear, and has a target audience of young men. The brand has collaborated with leading fashion e-commerce platforms and has a significant market share in the men’s fashion segment.
5. Nush by Anushka Sharma
Nush is a fashion label launched by Bollywood actress Anushka Sharma in 2017. The brand’s name is derived from the words “new” and “ush,” representing the brand’s philosophy of creating a new wave in fashion. Nush offers a range of products, including clothing, accessories, and footwear, and has a target audience of young women. The brand has collaborated with leading fashion e-commerce platforms and has a significant market share in the women’s fashion segment.
6. Prowl by Tiger Shroff
Prowl is a fitness and lifestyle brand launched by Bollywood actor Tiger Shroff in 2018. The brand’s name reflects the idea of prowling like a tiger and being agile and fierce. Prowl offers a range of products, including activewear, casual wear, and accessories, and has a target audience of fitness enthusiasts. The brand has collaborated with leading e-commerce platforms and has a significant market share in the fitness apparel segment.
7. Just F by Jacqueline Fernandez
Just F is a fashion label launched by Bollywood actress Jacqueline Fernandez in 2018. The brand’s name is derived from the phrase “just fabulous,” representing the brand’s philosophy of promoting self-confidence and positivity. Just F offers a range of products, including clothing, accessories, and footwear, and has a target audience of young women. The brand has collaborated with leading fashion e-commerce platforms and has a significant market share in the women’s fashion segment.
8. House of Pataudi by Saif Ali Khan
House of Pataudi is a fashion label launched by Bollywood actor Saif Ali Khan in 2018. The brand’s name is derived from the Pataudi Palace, the ancestral home of the Pataudi family. House of Pataudi offers a range of products, including clothing, accessories, and footwear, and has a target audience of men and women who appreciate traditional Indian craftsmanship. The brand has collaborated with leading fashion e-commerce platforms and has a significant market share in the luxury fashion segment.
9. Kay Beauty by Katrina Kaif
Kay Beauty is a makeup brand launched by Bollywood actress Katrina Kaif in 2019. The brand’s name is derived from Katrina’s nickname “Kay” and represents the idea of empowering women to be their own kind of beautiful. Kay Beauty offers a range of products, including makeup and skincare, and has a target audience of women who want to enhance their natural beauty. The brand has collaborated with leading beauty e-commerce platforms and has a significant market share in the makeup segment.
10. Faasos by Kunal Kapoor
Faasos is a food delivery app launched by Bollywood actor Kunal Kapoor in 2011. The app’s name is derived from the Hindi word “faasla,” which means distance, representing the brand’s philosophy of delivering food to people who are far away. Faasos offers a range of cuisines, including Indian, Chinese, and Italian, and has a target audience of foodies who want to enjoy restaurant-quality food at home. The brand has collaborated with leading food delivery platforms and has a significant market share in the food delivery segment.
Brand Success Stories
Many of these brands have received accolades and recognition for their innovative approach and business success. HRX won the “Best Celebrity Licensee of the Year” award at the India Licensing Expo in 2018. Being Human has collaborated with leading fashion brands such as Splash and has a significant presence in the Middle East. All About You has been featured in leading fashion magazines such as Vogue and Elle. Skult has collaborated with leading fashion e-commerce platforms such as Myntra and has a significant presence in the online fashion segment. Nush has been recognized as one of the “Top 20 Best Fashion Brands” by Economic Times.
Brand Impact
These brands have not only been successful in terms of revenue and market share but have also had a significant impact on the celebrity’s personal brand and the industry as a whole. By launching their own brands, these celebrities have diversified their portfolio and established themselves as entrepreneurs. They have also inspired a new generation of entrepreneurs and have contributed to the growth of the Indian fashion and lifestyle industry.
Conclusion
In conclusion, these 10 successful brands launched by Bollywood celebrities are a testament to the entrepreneurial spirit and business acumen of these celebrities. From fitness apparel to food delivery, these brands cater to a diverse range of audiences and have established themselves as leading players in their respective segments. By launching their own brands, these celebrities have not only expanded their brand value but have also contributed to the growth of the Indian fashion and lifestyle industry.
